In the course of our company's history Villeroy & Boch has developed from a manufacturer and marketer of high-quality ceramic products into an internationally renowned lifestyle brand. The strengths of the product range are its all-inclusive approach and high degree of diversification that is focused on the concept of ‘the completely laid table’.
Villeroy & Boch has operated as a public limited company since 1987 and has been listed on the stock exchange since 1990. Annual sales of Euro 841 million (2008) were achieved. The product range is represented by Villeroy & Boch’s own marketing companies and importers in 125 countries of the world. Approx 10,000 persons are employed worldwide.
"Every strength in one brand". This is the strategy with which Villeroy & Boch has addressed the challenges of the market and the competitive situation in the new millennium centres on the strength of the brand. Today’s market calls for the leadership and appeal of major brands (including Villeroy and Boch) with a brand awareness level of more than 70 per cent.
Credibility, quality, image, competence, elegance, harmony, design and lifestyle are the defining characteristics of the Villeroy & Boch brand. The modernity of a highly traditional brand is based on innovative achievements in all divisions of the company in the areas of technology and design.
